---
title: Optix IQ - AI Enablement for Owner-Led Businesses
description: Optix IQ provides AI-enabled executive level expertise to make your company insider knowledge give you the edge.
---

[Start a conversation](https://optixiq.com#oiq-contact)

AI enablement for owner-led businesses

# Inside know-how. Outside growth.

We learn your business like executives, find the expertise inside it, and use AI to put that expertise to work for your customers and your operations.

[Start a conversation](https://optixiq.com#oiq-contact)

Your inside know-how at the center, carried outward through visibility, workflows and agentic growth to reach customers. Inside know-how Visibility Workflows Agentic growth Outside growth · customers find and choose you

Who we are

## We are operators who have run a business, not consultants who have studied one.

Optix IQ's founders are two executives who founded and ran a large consumer products brand for two decades, with a significant manufacturing division, a B2B group and a direct-to-consumer group. We grew it through experience, grit and early adoption of AI, and now we bring that playbook to owners like you.

- **\>50%**Reduction in overhead.
- **10%+**Profitability improvements in the double digits.
- **+10%**Increase in CSAT scores.
- **~$0**Agency spend for direct-to-consumer sales after we moved customer acquisition to AI search and SEO.

What we do

## We sit in your business as executive partners and put AI to work in four areas.

You get CEO-level business judgment and CMO-level marketing leadership in one seat. We do the work ourselves rather than handing you a list of recommendations.

Visibility

### AI recommends you.

Buyers now ask ChatGPT, Gemini and Copilot which business to choose. We turn your expertise into the content and site structure that AI trusts and recommends.

AI visibility audits · Content · Site structure

Workflows

### Your team works smarter.

We find the repetitive work that slows your business down and rebuild it with AI. Your best people get their time back for the work only they can do.

CRM automation · Reporting · Intake

Agentic growth

### Agents help you sell.

We train AI agents on your products, your answers to objections and what your best salespeople do. The agents answer, book, follow up and audit alongside your team.

Sales agents · Booking · Follow-up · Audit

Computer vision

### Your cameras become a source of intelligence.

We turn the video your existing cameras already capture into data. Then we build custom AI products on that data, designed around what your business needs to see, measure and improve.

Manufacturing · Retail · Hospitality · Warehousing

How we work

## Our adaptive flywheel keeps your business current as AI changes.

We build a flywheel into every engagement. It learns from your customers, your team, and your results, and it adapts as the AI landscape shifts. Your internal experts are a critical input, because what they know is what sets your business apart.

The adaptive flywheel: learn, build, measure and adapt, repeating continuously. Your business Learn Build Measure Adapt

### People make the big calls.

AI drafts, researches and argues back. The decisions that matter stay with executives who have run businesses through hard times.

### We ship what we recommend.

Because we build with AI, an idea you mention on Tuesday can be live and measured by Friday.

### Your data stays yours, and our learning works for you.

Your facts, content and customer records remain yours. You also benefit from what we learn across companies and industries, which makes the AI tools we build smarter for every client.

Let's talk

## The first conversation is about your business, not our services.

Tell us what is on your mind. We will tell you plainly where AI can help and what we would do first.

**Lisa Tan**CEO & Co-Founder[lisa@optixiq.com](mailto:lisa@optixiq.com)

**Martin Rawls-Meehan**CTO & Co-Founder[martin@optixiq.com](mailto:martin@optixiq.com)

**Optix IQ is owned by Optix AI, a Michigan-based company.**© 2026 Optix IQ